The total size of baby diapers market was about $65 billion in 2021, and it will touch a value of around $98 billion by 2030, growing at a rate of approximately 5% in the years to come.
The increasing consciousness with regards to personal hygiene, growing population, rising population of working women, and introduction of biodegradable diapers play a major role in industrial growth.
Disposable diapers were the most demanded in the past with over 64%, because of the growth in the number of newborns and rising income in emerging economies.
The offline category had a share of over 70% in the recent past. The growing preference of manufacturers for offline stores for distributing their products and the higher profits these stores offer because of their acceptance among clientele drives product sales through traditional physical establishments.
The easy obtainability of products, together with the huge store count, are other factors supporting sales of diapers with the help of an online channel.
The online category will grow substantially because of the increasing use of the internet and the availability of a variety of products. To evade the struggle of physical shopping, consumers prefer online stores and take advantage of attractive discounts and deals.
North America is dominating the baby diapers market, with over 30%. The increasing purchasing power of consumers enables them to buy quality baby items at any price.
As the requirement for natural and organic products increases in the U.S., businesses are focused on natural ingredients, improvement of performance, and hygiene, for appealing to modern parents.
Owing to the immense growth of the population in developing nations, the usage of diapers is snowballing. As the income of consumers is increasing, they are giving heed to personal and baby hygiene. Good hygiene is important for preventing many communicable diseases, including fecal–oral diseases, and endorses better health.
For achieving the greatest health benefits, people focus more on improving hygiene practices. Modern diapers are layered allowing the distribution and transfer of urine to a penetrable structure, where it is locked. These products care for cleanliness, hygiene, and comfort to babies.
Hybrid diapers have reusable inserts, disposable and can absorb the baby's excreta. These are environment-friendly substitutes to traditional disposable ones, as it is biodegradable and organic. The materials put to use in their making are breathable, soft, and comfortable making them the first choice of mothers, thus helping the demand for baby diapers.
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